Web Site Search Engine Optimisation (SEO)
The State of Play
Many businesses with web sites are still unaware of the potential of a properly optimised web site for increasing their business revenues. While many businesses spend thousands on traditional advertising like Yellow pages and newspapers, they invest little in ensuring their web site is properly optimised for search engines.
As a business owner, an important question to ask is "Am I losing business to competitors whose web sites are performing well in Google?"
Search Engine Optimised Web Site - What does this mean?
A Search Engine Optimised Web Site is optimised for the search words a searcher might type into Google or other search Engines. Not just any words - the search words that are the most valuable are the ones that a searcher would most commonly type into Google to find a web site.
e.g. using www.google.co.nz as your search engine:
Typing in "antiques" returns Topshelf client www.tauranga-antiques.co.nz on the first page of Google results.
Typing "massage hastings" brings up our client's web site www.hastingsmassage.co.nz, right at the top of Google results.
Typing in "tauranga web design" brings up the Topshelf web site www.topshelfdesign.com on the first page of Google results.
Type in "perth roof repairs" and Topshelf client www.bedfordroof.com.au and www.perthroofrepairs.com.au come up at the top of the first page of Google results.
SEO - How Topshelf Web Design can help you
Keywords and Search Terms
A first steps is to analyse what the most common key words for your business are. Google provides tools that allow you to see the frequency of use of a key word phrase, or single word in Google each month. Using this information, we adjust your web page content, meta tags, page headings and web page names so that your web site will be returned more highly in web page results.
Keywords / Search Terms and Web Page Content
We will advise on what kind of content on your web site will increase its ranking in Google. Google sees each individual web site as an information resource. If it decides your web site in an information resource on massage therapy and then concludes that your information is a more valuable information resource than the content of other massage therapy web site, then it will return your web site more highly in it's search engine results.
Moving Forward
Traditional Advertising Mediums
Consider how much you are currently paying for traditional newspaper and Yellow Pages advertising. Is what you paying a worthwhile business expense? If the answer is no, then it may be time to join others who have shifted their focus to online promotion and networking.
Interested? call us now on 0800 001 522 to discuss your options. Optimising an existing web site can cost as little as $350 + Gst.