Search Engine Optimisation (SEO)

Our Clients Websites

Unfortunately, many websites are still being built without the application of sound SEO principles. A website built by Topshelf has these principles applied as a matter of course. Using these principles, many of our clients websites appear right at the top of Google results for common key words that relate to the websites content.

Applying SEO to Existing Websites

If you would like to discuss improving your Google rankings, please contact us to discuss what might be possible. Our first step would be to review your website (a free service) to analyse what adjustments might be made to improve your website's Google positioning. Using the results from that analysis, we can then commence work on optimising your website. The end result will be more traffic to your website and an increase in customers for your business.

Putting a web site on the internet is the first step in securing a foothold for yourself on the internet. You will have filled it with lots of relavent content about what you do and what you sell or offer to users on the internet. The next step is to ensure that you will be returned highly in search engine results.

How to get listed in a Search Engine

Getting listed with the main search engines is an automatic process these days. Search engines will index your site using their own software called "spiders" that automatically index all the web pages (that are available to be indexed) on the internet in regular cycles of approximately 3 weeks.

Google - The most important Search Engine

Google is considered the most important search engine and many web masters make it their top priority to ensure that Google will smoothly enter their site and index all their content. Google will look at relevance of content and will also analyse how many times your site is listed on other sites. Depending on the importance of those other sites, Google will give your site a ranking out of 10 that will place your site in a higher or lower position relative to your own site depending on the rankings of these other sites.

Even though search engines like Google allow you to manually submit your web site, it doesn't mean your site will automatically be listed with them and "just submitting" with no thought of content relevance is also a mistake commonly made.

Maximising your position in a Search Engine

Topshelf web design ensures that your site is optimised for search engines. Top 10 placement can never be guaranteed and depends on many factors such as how many similar sites like your own are on the net and also what search terms a searcher types into the search engine to find a site like your own. Good web site optimisation makes educated guesses at the types of terms searchers will be typing into search engines and ensures that the web site has provided those terms in the right places for the search engines to index.